The Shark Tank is a news and opinion site centered on south Florida politics (and the state at large). They provided extensive coverage of Rep. Allen West's winning campaign in 2010, and continue their focused news and opinion on current political races.
They were displeased with their current theme; it was struggling with the amount of content they were producing.
They had identified a theme that would better suit their needs. We set it up, ensuring that their content would fit in the new theme's requirements, and helped them turn off parts that they didn't need. We also converted the social media connections from their old site to a style that would work nicely in the new theme.
This was all they needed; they returned their focus to their writing.